THUNDERWEAR
- Role
- UI/UX Designer
- Year
- 2024
- Industry
- Fashion & Apparel
- Platform
- E-commerce
- Status
- Live
Space Where It Matters
ThunderWear is a Singapore premium underwear brand for men and women, built on comfort-engineered fits, including its patented Ballroom pocket for men and curve-caressing fits for women.
The storefront had to make an everyday, intimate category feel premium, confident, and genuinely fun.
Intimate, Made Confident
Underwear is a category people rarely get excited about, and one that can feel awkward to shop. The store needed to be bold and playful while clearly explaining what makes the fit better.
It had to sell features and comfort with personality, across both men's and women's ranges.
Bold and Obvious
Bold, colorful, and cheeky, with the engineering made obvious.
A category treated as an afterthought.
Confident color and personality throughout.
Fit claims with nothing to back them.
The Ballroom pocket and fits shown clearly.
An intimate buy that feels clinical.
A fun, low-friction browse and checkout.
Fit Made Obvious
The store makes the fit obvious and the buy easy.
- Men
- Ranges built around the Ballroom pocket.
- Women
- Curve-caressing fits.
- Features
- What makes the comfort different.
- Bundles
- Multi-packs and easy re-orders.
Confident and Playful
Deep navy with vivid accent color and bold display type, for a confident, playful feel.
Typeface
Lato
a warm, humanist sans
The Brand in Full
A bold, playful experience across the store.
