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SIME DARBY

SIME DARBY

Sustainability Page Design
View Project
Role
UI/UX Designer
Year
2024
Industry
Real Estate
Platform
Web
Status
Live
01Context

Sustainability as a Value Multiplier

Sime Darby Property is one of Malaysia's largest property developers. This is its sustainability section: the place it makes the case that sustainability is not a cost but a value multiplier for people, businesses, economies and the planet.

The page had to carry a serious ESG agenda, the SSR2030 framework, targets and recognitions, in a way that reads as confident and credible rather than a wall of corporate reporting.

Home hero: 'Sustainability' set over an aerial of forest and land.
Home hero: 'Sustainability' set over an aerial of forest and land.
02Challenge

Substance Without the Slog

ESG content is dense: frameworks, pillars, targets, certifications and multi-year reports. Presented plainly, it becomes a document few will read.

The work was to structure that substance into a clear, scannable narrative that a board member, an investor and a homebuyer could each follow.

03Approach

A Framework You Can Read

Structure and hierarchy do the heavy lifting, turning a reporting obligation into a story of intent and progress.

Report Dump

Dense ESG text that few will read.

Structured Narrative

Framework, pillars and targets laid out to scan.

Abstract Claims

Sustainability as vague corporate speak.

Concrete Targets

Named goals: 40% emissions cut, net-positive biodiversity.

A Static Page

A flat statement with no sense of momentum.

A Journey

A year-by-year timeline of real progress.

04Experience

From Ambition to Evidence

The page walks from vision to proof.

Framework
Four ambitions across environment, community and governance.
Pillars (SSR2030)
Energy and carbon, biodiversity, resilience, community.
Recognitions
FTSE4Good, MSCI ESG and CDP standing.
Reports
A decade of downloadable reports and policies.
05Visual System

Grounded and Green

An earthy, natural palette, greens drawn from land and forest, signals the commitment without shouting.

#0F3D2E
#1E6E43
#4CA66A
#BFD8B8
#F2F0E9
Ag

Typeface

Metropolis

a geometric sans

06Showcase

The Section in Full

A credible, scannable sustainability story end to end.

Framework and strategic pillars overview.
Framework and strategic pillars overview.
The SSR2030 journey timeline.
The SSR2030 journey timeline.
Reports and recognitions on mobile.
Reports and recognitions on mobile.