SAYOKO JEWELS
- Role
- UI/UX Designer
- Year
- 2024
- Industry
- Luxury Jewelry
- Platform
- E-commerce
- Status
- Live
Embrace Your Inner Beauty
SAYOKO JEWELS is a Singapore pearl-jewelry house specializing in Akoya and Baroque pearls, with a Japanese craftsmanship sensibility. Its pieces span earrings, necklaces, rings, and bespoke commissions.
The storefront had to feel quietly luxurious and personal, letting the pearls and their craft speak.
Quiet Luxury
Luxury online is a balance of restraint and warmth. The store needed to convey craft and value without shouting, and make each piece feel considered.
It also had to support custom and bespoke enquiries alongside ready-to-buy pieces.
Let the Pearls Speak
Minimal, elegant, and soft, so the pearls remain the focus.
Loud storefronts that cheapen the pieces.
A calm, minimal frame for each piece.
Products shown without context or craft.
Materials and making brought to the front.
No room for bespoke enquiries.
A clear route to custom commissions.
Browse to Bespoke
From browsing to a bespoke enquiry, the experience stays gentle and clear.
- Collections
- Earrings, necklaces and rings.
- Pearls
- Akoya and Baroque, explained.
- Bespoke
- Custom-made commissions.
- Story
- The craft and philosophy behind the house.
Pearl and Gold
Pearl and cream tones with soft gold and a whisper of sage, set in refined type.
Typeface
Raleway
an elegant, refined sans
The House in Full
A quietly luxurious experience across the store.
