NEW ART MUSEUM
- Role
- UI/UX Designer
- Year
- 2025
- Industry
- Arts & Culture
- Platform
- Web
- Status
- Live
An Extraordinary World of Art
New Art Museum Singapore is the local home of Whitestone, presenting contemporary and modern art through exhibitions, programs, and shows. Its invitation is to be led out of the bustle of the city into an extraordinary world of art.
The site had to carry that prestige and quiet drama while guiding visitors clearly to current exhibitions and how to visit.
Prestige, Made Navigable
An art institution's site must feel refined and editorial, yet stay easy to navigate. Visitors arrive for different reasons: to see what is on, to plan a visit, or to explore programs.
The work balanced atmosphere with utility, letting the art lead without losing the practical paths.
Exhibitions First
A minimal, typographic, image-forward system puts the exhibitions first.
Competing elements that dull the art.
Generous whitespace that lets work breathe.
Hard to tell what is currently on.
Current shows surfaced immediately.
A template that could be anywhere.
A restrained, gallery-grade aesthetic.
Curiosity to Visit
The site moves visitors from curiosity to a planned visit.
- Exhibitions
- Current and upcoming shows.
- Visit
- Hours, location and access.
- Programs
- Talks, events and collaborations.
- About
- The museum and Whitestone's story.
Let the Art Carry the Colour
A monochrome, typographic base with a single restrained accent lets the artworks carry the colour.
Typeface
Manrope
a modern geometric sans
The Museum in Full
A refined, exhibition-forward experience across the site.
